Apple posts record iPhone revenue despite no standard model
Apple’s fourth‑quarter earnings show a 17 % jump in iPhone revenue even though the latest refresh offered only Pro‑tier phones.
Apple announced a record‑breaking quarter for iPhone sales in its fourth‑quarter earnings report released on Monday.
The company reported iPhone revenue of $57.58 billion, representing a 17 % increase compared with the same period last year.
This surge follows the September launch of the iPhone 18 lineup, which featured only the higher‑priced iPhone 18 Pro and iPhone 18 Pro Max models. At the same time, Apple raised prices on its older iPhone models.
Apple also unveiled its first folding phone, the iPhone Duo, but preorder sales for that device are not included in the current earnings figures. The company noted that only a “limited” number of iPhone Duos were available at launch, with some shipment dates projected as far out as 2027.
CEO John Ternus told CNBC that the company faced higher memory costs than in the June quarter, partially offset by inventory benefits and lower costs on non‑memory components.
Overall, Apple’s revenue grew 12 % to $114.5 billion. The Mac business expanded 24 % to $10.79 billion, and the services division—including App Store commissions and subscriptions such as Apple TV and Apple Music—reached $31.57 billion. In contrast, iPad revenue fell 10 % year over year to $6.23 billion.
Apple also introduced several new products in other categories:
Its first smart‑home display and a suite of video doorbells, security cameras, and door locks made with partners LG and Schneider Electric.
A new MacBook Pro featuring a touchscreen, a design choice previously resisted by executives.
Despite supply‑chain constraints and rising component costs, Apple’s focus on premium pricing and diversified product launches helped it achieve a historic iPhone revenue figure without offering a standard‑model iPhone in the latest refresh.
