Celebrity hairstylist John Frieda dies at 75

John Frieda, iconic celebrity hairstylist, dies at 75

John Frieda was a London‑born businessman whose family background included a hairdresser father and a barber grandfather. He built a career styling high‑profile clients, ranging from Twiggy and Jackie Kennedy Onassis to Scarlett Johansson, Madonna, Nicole Kidman and Diana, Princess of Wales.

In 1976, he created the “Purdey” bowl‑cut hairstyle for Joanna Lumley for her role in The New Avengers and opened his first salon at the age of 25.

His influence extended to major fashion publications, including British Vogue and Harper’s Bazaar. In the 1980s, he partnered with American hair‑care executive Gail Federici to develop his own product line, launching the popular Frizz Ease range in 1988 and a Sheer Blonde line in 1998. The brand grew into a global presence with salons around the world.

First marriage to Scottish singer Lulu in 1977, producing one child, Jordan Frieda.

Relocated to the United States in 1990 to focus on his expanding hair‑care brand, a move that coincided with the end of his first marriage.

Met second wife, Avery Agnelli, in 2002 and married her in 2019, sharing two children, Jackson and Leyla, and becoming stepfather to her daughter, Asia Agnelli Lagrange.

Following his death, Frieda’s salon posted on Instagram, expressing deep sorrow and describing him as “a true icon of the hair industry” who mentored and inspired his team. His stepdaughter, Asia Agnelli Lagrange, also shared a tribute, calling him “the best man to ever exist.”

The cause of death has not been disclosed. Frieda’s legacy endures through his iconic hairstyles, his enduring product lines, and the many professionals he mentored throughout his career.